Design of Portfolio and Services RoadMap
Grupodot offers services that allow our clients to ensure their users have complete access to the services provided by the company and in that order, understand the brand’s identity. Within the methodological tools used, Grupodot develops service assessments based on economic viability, technical feasibility, functionality, acceptance of target audiences, amount of impacted users and innovation within the target market. With this evaluation scheme we define the final inventory and RoadMap suggested for the services evolution in order to construct and deploy within the target groups.
Some of the services mentioned previously, are:
- Construction of a services inventory based on projection of corporate identity actions.
- Detailing of services: Objectives, goals, key moments, chain actions, success criteria and prototypes.
- Services evaluation to establish which services should be included in the Roadmap, analyzing technical capabilities, ability to enter the user’s habitat which allows the organization to easily maintain the provided services, as well as the marketing strategy to showcase them.