Google Marketing Platform

Google Optimize

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Create personal experiences and visits to your website like never before.

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google marketing platform

How can you optimize your web page?

Optimize integrates natively with Analytics, improving your website through data.

You can run content tests

On your website to find out what works best for your visitors, including A / B, multivariate and redirect tests.

Create a compelling experience

By customizing the website to suit each type of audience.

Google Optimize: Personalize

Product Facts

Google Optimize: The data guides you

Together with Google Analytics, Optimize helps identify problem areas, converting them into improvements for a functional online experience.

The data guides you
The data guides you

What works best

The visual editor allows you to make simple changes to texts and images, but if you require advanced modifications, you can use the HTML code editor and JavaScript. But, how to know if the modifications were effective?, Analytics will yield statistical reports on the behavior of the changes.

Adapt a convincing experience

Now you can go further with Optimize, offering personalized experiences to your audience, based on user segmentation, without the need to create new versions of a website.

Optimize convincing experience
Optimize earn more customers

Earn more customers

Testing which variations of your website and Google ads works best for your customers, increasing loyalty and frequency of visits.